ONEHOPE Wine @ SXSW 2010: The Pure Volume House

March 24, 2010

ONEHOPE was an official sponsor of the Pure Volume House at South by Southwest 2010 (SXSW 2010), which took place from Saturday, March 13 through Saturday March, 20. One of the highly anticipated and heavily attended event series of SXSW, parties & showcases were presented by Taco Bell’s Feed The Beat, V-Tech, Mozes, and the Keep Abreast Charity. Approximately 1,500 guests passed through the Pure Volume House each day of the series, including artists, DJs, industry VIPs, media, and more. ONEHOPE wine was the exclusive wine brand for the night, and was served at all bars around the party. UG Strategies facilitated the sponsorship and product logistics for the event, while also prepped bartenders before hand about the ONEHOPE product. Highlights included UG’s after-party for ‘Get Low,’ with Bill Murray, Sissy Spacek, and Robert Duvall all in attendance, plus events for 20th Century Fox Home Entertainment as well as filled-to-capacity events with Andrew WK, Rival Schools, and Jakob Dylan.

VIPs & talent in attendance:

Bill Murray, Sissy Spaceck, Robert Duvall, Jakob Dylan & Neko Case, THE XX (DJ SET), Rival Schools, Andrew WK, The Postelles, Travie McCoy (of Gym Class Heroes), The Constellations, Miles Benjamin Robinson, Holy F*ck, Crystal Fighters, NeverShoutNever (Acoustic), Frank and Derol (Acoustic), VersaEmerge (Acoustic), He is We (Acoustic), The Wandas, McAlister Drive, Shinobi Ninja, Lovedrug, Serena Maneesh, Savoy, Dave Madden, Steel Train, Beautiful Supermachines, The Ovenbirds, DEV, You Say Party We Say Die!, Woodhands, Ringo Deathstarr, Joshua James, Shapes Have Fangs, Harper Blynn, Eisley, Johnny Flynn, Warpaint, Miniature Tigers, Choir Of Young Believers, Meiko, Drink Up Buttercup, Movits!, Terrible Things, Stereo Skyline, The Downtown Fiction, Every Avenue, Bad Rabbits, Wallpaper, Conditions, The Honey Brothers, This Will Destroy You, Henry Clay People, The Invisible, Matt Lowell, The Love Language, April Smith and The Great Picture Show, Jason Poe (from Jets Under Fire), Joe Purdy, Rocky Votolato, BLORR, The Eclectic Method, Onili, & FIGO DJs

Additional guests included industry bigwigs from: The Syndicate, Fueled by Ramen, Universal Records, Sony Music, Warner Brothers Records, SPIN Magazine, FILTER Magazine, Oleh! Records, Sony Pictures Classics, and more.

Photos from SXSW 2010 @ The Pure Volume House: