ONEHOPE Wine » Press

ONEHOPE Wine Proud Sponsors of The 12th Annual Design Care Event Benefiting The Hollyrod Foundation

Mike Weber — Fri, 23 Jul 2010 15:04:06 +0000

For Immediate release: Fri July 23^rd, 2010

ONEHOPE wine will be the official wine of choice Saturday July 24^th at the prestigious 12^th Annual Design Care event held at Ron Burkle’s estate.

The Hollyrod Foundation is dedicated to providing medical, physical and emotional support to those living with Autism and Parkinson’s disease. ONEHOPE wine and the ONEHOPE Foundation are proud to participate and donate to such worthy charities and causes.

The fashion show will feature stunning designs by Naeem Khan and a special musical performance by Robin Thicke.

Guests include Donald Trump, Jennifer Love Hewitt, Eva Longoria, Sugar Ray Leonard, Vanessa Williams, Reggie Bush, Quinton Aaron, CEO of ONEHOPE Jake Kloberdanz, CFO ONEHOPE Tom Leahy and many more.

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ONEHOPE Wine Proud Sponsors of The Black Card Circle Foundation and The Kobe Bryant Family Foundation

Mike Weber — Wed, 07 Jul 2010 01:11:33 +0000

On Monday, July 5^th, the BLACK CARD CIRCLE FOUNDATION created a special event to raise funds for the KOBE BRYANT FAMILY FOUNDATION and the GINA ALEXANDER PHILANTHROPY PROJECT (GAPP). This partnership gives ten underprivileged children scholarships to attend the Kobe Bryant Basketball Academy in Santa Barbara.

The BLACK CARD CIRCLE FOUNDATION strives to raise awareness for IRS recognized not-for-profit 501C(3) organizations that promote self reliance and sustainability. BCCF unites volunteers and hosts charity events with strategic partners like the Ritz Carlton, Hyatt Regency, Tiffany & Co., Microsoft and many other socially conscious organizations.

The star studded reception at the popular KATSUYA brought together celebrities, VIPS, studio executives and charity heads, committed to making a difference in the lives of underprivileged children everywhere.

Guests dined on Master Sushi Chef Katsuya Uechi’s signature dishes of crispy rice with spicy tuna, miso marinated black cod, and striped bass.

The red carpet was overflowing with celebrities and cameras were flashing everywhere. Quinton Aaron, star of THE BLIND SIDE with Sandra Bullock, was signing autographs and snapping photos with adoring fans all night. Tiffany “New York” Pollard from VH1’s FLAVOR OF LOVE was there to support the children. Also in attendance were TWILIGHT’S beautiful Tinsel Korey, Hotel California’s Danny Arroyo and Valentine’s Day’s Jerald Garner. Comedian and MC for the night, Ben Morrison from the PUNK’D series had guests laughing and begging for more.

Over 300 guests including celebrities, supporters and fans alike sipped on ONEHOPE wines and award winning cocktails made with fresh juices including Burning Mandarin and Katsuya Fresh. Celebrities and guests left clutching their gift bags holding this season’s must haves – Oxylent Oxygenating Multi Vitamin Drink mix, Fresh Oxylent Kisses Lip Balm, Smart Water, Vitamin Zero, T2 Teas, and the #1 New York Times bestselling book, Delivering Happiness.

Part of the mission statement of the Kobe Bryant Family Foundation is to raise leaders and teach children to be champions. “Raising leaders is a sentiment we echo with each of our projects,” said Black Card Circle Foundation Founder and Chairman, Lotay Yang. “We are honored that we were able to be a part of this endeavor to help Gina and Kobe with their goals.”

ONEHOPE Wine are proud to have been a part of this amazing event and are pleased to support such an incredible mission.

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OK! Magazine – New & Next, OK! Afterhours – May 10, 2010

Mike Weber — Thu, 29 Apr 2010 03:17:38 +0000

OK! Magazine – Doing Good – May 3, 2010

Mike Weber — Thu, 29 Apr 2010 03:11:53 +0000

Actor Will Smith spotted leaving The Red Cross of Santa Monica Red Tie Affair with ONEHOPE Wine. We hope Will and Jada enjoyed!

ONEHOPE to Sponsor American Airlines Medal of Honor Flight

Mike Weber — Mon, 22 Mar 2010 17:42:34 +0000

Washington D.C., March 22, 2010 — ONEHOPE, a California wine company that donates fifty percent of its profits to charity, today announced it will be the exclusive wine sponsor of the American Airlines Medal of Honor Flight. On March 24th, American Airlines will fly all sixty living Medal of Honor winners, the highest military decoration awarded by the US government, from New York to Washington D.C. ONEHOPE will join American Airlines to personally greet each medal recipient and will serve its award-winning wine at the reception.

ONEHOPE is committed to serving US military families and has partnered with both national and local nonprofits that provide services for US soldiers. Since 2008, ONEHOPE donated over $250,000 to charity with a significant amount going toward events that recognize the sacrifice made by US military members.

“ONEHOPE continues to donate and provide resources to our military members and their families,” said Tom Leahy, ONEHOPE President and participant on the Medal of Honor Flight. “ONEHOPE and American Airlines are proud to once again participate in a unique opportunity that aligns with our core values of serving those who serve us.”

50% of profits from ONEHOPE California Zinfandel are donated to Snowball Express, supporting families of our brave troops.

Photos from the 2009 Medal of Honor event:

OK! Magazine at the Oscars 2010

Mike Weber — Wed, 17 Mar 2010 18:05:11 +0000

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Over 3,200 Trees Planted From Sale of Fresh & Easy’s ONEHOPE Sauvignon Blanc Wine

Mike Weber — Thu, 11 Mar 2010 17:03:08 +0000

Fresh & Easy Offers Exclusive ONEHOPE Sauvignon Blanc Wine for Earth Day

EL SEGUNDO, Calif., March 11 /PRNewswire/ — This Earth Day, doing a good deed has never been easier – or tastier – and all for under $10. For each bottle of award-winning ONEHOPE Sauvignon Blanc Wine purchased at Fresh & Easy Neighborhood Market, American Forests, a nonprofit organization dedicated to environmental restoration, will plant a tree in areas devastated by wildfires.

Fresh & Easy launched this exclusive wine last Earth Day and last year alone American Forests planted more than 3,200 new trees as a result of customer purchases.

Fresh & Easy created the exclusive ONEHOPE Sauvignon Blanc blend with California’s Sonoma Wine Company using sustainable winegrowing practices. The winery is a member of the Sonoma County Green Business Program and the Wine Institute’s Sustainable Winegrowing Program.

“At Fresh & Easy we try to reduce our impact on the environment in everything we do, so it just makes sense to keep that in mind when it comes to the wine we offer,” said Karen Fletcher, Wine Category Manager at Fresh & Easy Neighborhood Market. ”We’re happy to have partnered with ONEHOPE so we can provide our customers with a high-quality, affordable wine that also helps make our neighborhoods a little greener.”

Fresh & Easy’s ONEHOPE Sauvignon Blanc is a delicious, crisp dry white with flavors of passion fruit and guava. It’s medium-bodied, smooth and pairs perfectly with pasta. It has a long length and a very refreshing finish.

ONEHOPE Sauvignon Blanc Wine is the recipient of a Silver Medal at the 2008 Long Beach Grand Cru International Wine Competition. Fresh & Easy’s Master of Wine, Phil Reedman, worked closely with ONEHOPE Winemaker David Elliot to create this blend. The wine retails for $9.99 per 750 ml bottle.

About Fresh & Easy Neighborhood Market

Fresh & Easy currently operates 146 stores in California, Arizona and Nevada. In addition to fresh, high-quality prepared meals and produce, Fresh & Easy offers everyone’s favorite national brand products and household items, all at unbelievably low prices.

Fresh & Easy has made it a priority to lessen its impact on the environment – on average, Fresh & Easy stores use 30% less energy than a typical supermarket and utilize technologies like automatically dimming lights, energy efficient refrigeration units and LED lighting. Fresh & Easy recycles or reuses all its shipping and display materials and uses environmentally-friendly trailers to transport food. The company is a pilot member of the LEED Volume Certification Program and has invested in a 500,000 sq ft solar roof installation on its distribution center in Riverside, California.

More information regarding Fresh & Easy Neighborhood Market can be found at www.freshandeasy.com.

About American Forests

American Forests’ mission is to grow a healthier world with trees by working with communities on local efforts that restore and maintain forest ecosystems. Its work encompasses planting trees, calculating the value of urban forests, fostering environmental education, and improving public policy for trees at the national level. American Forests has a goal of 100 million trees planted by 2020. More information on American Forests can be found at www.americanforests.org.

About ONEHOPE Wine

For more information on ONEHOPE Wine please visit www.onehopewine.com

SOURCE: Fresh & Easy Neighborhood Market

ONEHOPE Wine is Going to the Oscars!

Mike Weber — Wed, 03 Mar 2010 20:28:13 +0000

Once again proving itself to be the socially conscious wine of choice, award winning ONEHOPE Wine is proud to be selected as the wine of choice at several prestigious Oscar events during the exciting 2010 Oscar season.

OK! Magazine Pre-Oscar Party

OK! Magazine have once again proudly partnered with ONEHOPE Wine for their Pre-Oscar Cocktail party at the renown Beso restaurant, owned by Desperate Housewives star Eva Longoria and celebrity chef Todd English, this is going to be a star studded affair.

Celebrities and the Hollywood industry elite will toast a glass of ONEHOPE wine as they enjoy music by the talented, Grammy nominee Keri Hilson, Friday, March 5th.

Sony Classics Oscar Dinner

Saturday March 6th, the ‘Official Sony Classics Oscar Dinner’ at the popular stunning eatery, Il Cielo Restaurant in Beverly Hills, CA, no less than 13 Oscar nominees shall enjoy ONEHOPE wine at an exclusive reception and a delicious black tie dinner enjoyed by the Hollywood elite; including Oscar winner Dame Helen Mirren and fellow nominee, Hollywood legend, Christopher Plummer, both are nominated for the critically acclaimed movie The Last Station.

New Hollywood darling actress Carey Mulligan and best Adapted Screenplay nominee, the talented Nick Hornby will be on hand for the VIP celebration.

Amongst the diners are actors, writers and designers from Oscar nominated movies: Coco Chanel, The Imaginarium of Doctor Parnassus, Prophet and El Secreto De Sus Ojus.

Lucky guests will sip on ONEHOPE California Cabernet Sauvignon and ONEHOPE California Sauvignon Blanc.

ONEHOPE Wine

ONEHOPE wine has earnestly developed a solid reputation as the number one wine of choice at more than 300 events since its inception in 2006.

Donating an astonishing 50% of all profits to AIDS, Cancer, Autism, The Planet and our Troops, this unstoppable cause brand is proud to be a part of the 2010 Oscar season. ONEHOPE wine strives to continue its reputable growing presence amongst the Hollywood community.

Sip a toast along with the 2010 Oscar Nominees this Oscar weekend with ONEHOPE wine!

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Entrepreneur Magazine – The Giving Vine

Mike Weber — Tue, 01 Dec 2009 20:32:57 +0000

The Giving Vine

Through cause marketing OneHope is working to improve many lives.

By Jason Daley | Entrepreneur Magazine – December 2009

URL: http://www.entrepreneur.com/magazine/entrepreneur/2009/december/204008.html

For Jake Kloberdanz, the desire to try and help change the world was sparked by a retail trend he happened to notice in 2005.

“I was stocking a lot of shelves in grocery stores and saw that charity promotions like Yoplait’s breast cancer project got great floor space and sold well,” says Kloberdanz, who at the time was the district sales manager in greater Los Angeles for the Gallo wine company, one of the largest distributors in the world. “Why not start a whole brand built on serving other causes? It wouldn’t ride on the coattails of the charities we serve–we’d try to build a product with good value and serve nonprofits outside of using their name.”

Kloberdanz mulled the idea over until April 2006, when a good friend was diagnosed with Hodgkin’s lymphoma. “Until then, in my head, cause marketing was just a salesman’s dream,” he says. “It wasn’t until my friend got cancer that I said ‘I have to do this.’”

Jake and seven colleagues, all in their 20s, made the difficult decision to leave their jobs at Gallo to start OneHope wine, partnering with Sonoma Wine Co. and vintner David Eliot. The idea is simple: OneHope, a for-profit company based in Irvine, Calif, tries to sell as much quality wine as possible, and 50 percent of its profits go to charity. Sales of the merlot go to AIDS research, the sauvignon blanc supports the environment, and the zin goes to causes that support U.S. troops.

OneHope is projected to hit $1.5 million in sales for 2009 and has thus far donated $250,000 in cash and in-kind contributions to 150 charities. The company now ships its $20 bottles of vino to online oenophiles in 30 states, and it recently sealed a deal to sell wine at Young’s Market in six western sates. Distribution deals with other grocery chains, including Safeway, Vons, Albertsons and Ralphs are imminent, Kloberdanz says.

But OneHope has its sights set on more–it wants to leverage its name into a whole cause-oriented lifestyle brand. The company is looking into a deal to create OneHope bottled water, and it recently partnered with Wintech to launch a OneHope-branded flash drive that benefits Dress for Success, which helps underprivileged women prepare for job interviews. Kloberdanz is looking for more collaboration with Silicon Valley, and recently brought aboard 27-year-old Joe Lonsdale, former PayPal protégé and founder of Palantir software, to head a board of directors.

“In Silicon Valley, wealth and value creation are focused around technology and the ways it can change the world, not on creating wealth for its own sake,” says Lonsdale, who thinks OneHope will go over well with techies. “People there feel it’s their duty if they’re successful to help make the country work better.”

Besides bringing wine and RAM to the masses, Kloberdanz hopes his business can be a template for a new take on capitalism. “Big business runs politics and the world–we can look towards politicians all we want, but creating change starts with big business,” he says. “If we can educate businesses and get to a point where companies can get a competitive result, but a result that gives to others, we’ll be making a major step toward changing the world.”

Glamour Magazine: 25 Amazing Gifts — That Also Give Back!

Mike Weber — Tue, 10 Nov 2009 20:10:47 +0000

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