ONEHOPE Announces Earth Day Launch of Partnership with Fresh & Easy
“One Bottle, One Planet” Campaign Funds Replanting of Forests Devastated By Wildfires
Los Angeles, CA (April 22, 2009) – Today, Southern California-based ONEHOPE Wine is pleased to announce its partnership with Fresh & Easy and the launch of the “One Bottle , One Planet” campaign. ONEHOPE has created 5,000 cases of an exclusive blend of its Sauvignon Blanc wine sold only at Fresh & Easy Neighborhood Markets. For each bottle purchased, 50 percent of the profits will be donated to American Forests to fund the planting of one planet in areas devastated by wildfires. The campaign begins on Earth Day, Wednesday, April 22, 2009.
“We are excited to partner with Fresh & Easy, a company which shares our commitment to protect and preserve the environment” comments Jake Kloberdanz CEO at ONEHOPE. “We think the One Bottle, One Planet campaign is a simple, yet fun way for people to take action and positively contribute to the environment.”
The Sauvignon Blanc blend was developed using sustainable growing practices by wine maker David Elloit of Sonoma Wine Company. Sonoma Wine Company is a member of the Sonoma County Green Business Program and the Wine Institute’s Sustainable Winegrowing Program.
ONEHOPE Wine was launched in July 2007 and is the only wine brand that donates 50 percent of its profits to partner charities.
About ONEHOPE
ONEHOPE is a California wine company that donates 50 percent of its profits to partner nonprofits that support five distinct causes. These causes are breast cancer awareness (Various), AIDS research and services (AIDS/LifeCycle), Autism research and services (ACT Today!), preservation and protection of US forests (American Forests) and support for the families of fallen US soldiers (Snowball Express). For more information, go to www.onehopewine.com.
About Fresh & Easy Neighborhood Market
At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, high-quality prepared meals and produce, Fresh & Easy offers everyone’s favorite national brand products and household items, all at budget prices. All Fresh & Easy brand products contain no artificial flavors or colors, no added trans fats and only use preservatives when absolutely necessary. More information regarding Fresh & Easy Neighborhood Market can be found at www.freshandeasy.com.
