When it comes to sharing the ONEHOPE mission as a Cause Entrepreneur, we firmly believe that if something is working for you, there is a reason why and you should keep on doing it. However if you’re looking for some fun new ways to spread the word and help grow your business, try one of the 5 strategies below. You may find that something as simple as sending a newsletter or inviting prospects to a webinar can make a big difference for your business, and your impact on the world!
Establish yourself as a brand. One of the most important things you can do as a Cause Entrepreneur is brand yourself in a memorable way. Do this by creating a Facebook page for your business (if you don’t have one already), and posting on Instagram/Twitter daily to establish credibility in your field. Find your voice and create a balance of funny, light-hearted posts, interesting facts about wine, and posts promoting sharing wine/joining the community. In addition to posting on social media, try sharing a link to your personal ONEHOPE site, and to the ONEHOPE blog posts using your personal tag. Lastly, remember that just because they say “no” or “the timing isn’t right,” doesn’t mean they won’t want to join your team later. By posting regularly on social and sharing ONEHOPE blogs with your prospects, you will be the first person they think of when they want to purchase or join!
Invite your prospects to our Wine Wednesday Webinar. Use the tools that ONEHOPE provies you to promote your business. One of the newest tactics that you can add to your arsenal is inviting customers, family and friends to tune in to our Wine Wednesday Webinars to hear more about ONEHOPE, what it’s like to be a part of the community, and how you are making a difference in the world. Send them a link and a calendar reminder to attend, and if they weren’t able to make it, send them the recording afterward. This is a great way to grow your team and use our webinars to inform and answer any questions that a lead may have.
Create fun challenges to promote your business. You can come up with creative themes like a “Self Care Challenge” where you challenge new mommas to invest a little time in themselves. You can challenge them or order a bottle of ONEHOPE, take a bubble bath, and read a book at least once a month to indulge in some much-needed me time. Better yet, you can add to the challenge by offering to send them an at-home face mask and bath salts that you can buy in bulk on Amazon for a personal touch/incentive for purchasing!
Share our impact. When speaking to a new customer or prospect about ONEHOPE, always lead with what differentiates us: our impact. Consumers love to know that their purchase is making a difference in the world. Don’t be afraid to speak about how much impact you’ve personally made, how much your team has made, as well as the goals you’ve set for increasing your impact this year. If you know someone that has a cause close to their heart, tell them about how they can host an event and raise funds for that charity through ONEHOPE. More likely than not, your friends would much rather drink great wine and do good, then host another standard fundraiser.
Promote Our Preferred Customer Program. The Grapeful Club is one of the easiest ways you can promote and grow your business. Market the benefits of joining and explain how easy it is to save up to 20% on every order, receive $10 shipping, and give back an extra 10% to the nonprofit they love. Plus they have the option to pick and choose their wines without a recurring shipment, or subscribe to Mari’s Picks and let our Director of Wine do the selecting for them!
Want to learn more about how you can grow your business with ONEHOPE? Get your tickets to CRUSH this year in Nashville and learn from the pros as we teach you the best ways to amplify your impact!
The ONEHOPE Wine Team