At ONEHOPE we are rooted together with a common purpose of giving hope and nourishing the future. The racism and injustice in our society is unacceptable, and the tragic deaths in the Black community cannot be tolerated. Now is not the time to be silent. It is a time to raise our voices and stand up for what we believe in.
Today, we are choosing to set down our glasses, and stand in solidarity with the Black community. We are taking this time to reflect as a company on what we can do individually and collectively. Long term strategies and consistent actions are necessary to create significant change, but there are also smaller and more immediate actions we can and will be taking.
We Will Do Better
As a company, we recognize we have room for improvement and a lot of work to do. We promise to use our platform to share what is truly important to our core values. It is time that we be the change that we want to see in the world.
ONEHOPE was founded with a mission to change the world. Our core values of Hope, Unity, Empowerment, and Authenticity have never, and will never waiver. We are challenging ourselves to do more in the fight against racism, and we are committed to making a difference.
- To start, we will donate $5,000 to the Equal Justice Initiative (EJI), and at least $50,000 over the course of the next two years to actively fight against racism and injustice. We will listen and seek guidance from our employees and community for suggestions and insights on what other organizations we can donate to and support.
- We have added the Equal Justice Initiative to our drop down list of nonprofits that you can support during events, as a Host, or as a Preferred Customer, making it easier for our community to donate to them or other anti-racism organizations of their choice.
- We will match employee donations supporting organizations that help fight against racism and injustice.
- We will provide publications and educational resources focused on anti-racism for our employees.
- We will take action to ensure that our marketing materials are more diverse, representative, and inclusive.
- We will continue to support our teammates who want to volunteer and/or demonstrate during work hours.
How You Can Help
If you are feeling overwhelmed or lost and are looking for a way to show your support, below is a list of nonprofits that you can donate to, and materials you can read, to help make an impact. If you have additional suggestions, we encourage you to send them our way.
- Me and White Supremacy by Layla F. Saad
- Everyday Anti-Racism by Mica Pollock
- Blind Spot by Banaji & Greenwald
- How We Fight White Supremacy by Akiba Solomon and Kenrya Rankin
- White Fragility: Why It’s so Hard for White People to Talk About Racism by Robin DiAngelo
- Just Mercy by Bryan Stevenson
- Homegoing by Yaa Gyasi
- Born a Crime by Trevor Noah
- The Sun Does Shine by Anthony Ray Hinton
- How To Be An Antiracist by Ibram X. Kendi
- America’s Original Sin by Jim Wallis
- Malcolm Little: The Boy Who Grew Up to Become Malcolm X by llyasah Shabazz (for children)
- The Day you Begin by Jacqueline Woodson (for children)
To those of you who have reached out with ideas, comments, and questions: we hear you, we see you, and we are here for you. You’ve helped initiate a much needed conversation that we will continue to have. We must all do our part to create a better future for the Black community.
-The ONEHOPE Wine Team